Head vs. Heart Based Giving
Ken Berger and I respond here to a piece Ruth McCambridge had in the Nonprofit Quarterly…. Ruth McCambridge’s December 5th article on the Nonprofit Quarterly’s Nonprofit Newswire page, “Donors Give LESS When More Analytic Say Researchers,” is certainly provocative; but it misses a serious point and could give donors, both large and small, the wrong [...]
