Head vs. Heart Based Giving

Penna's Perch
Ken Berger and I respond here to a piece Ruth McCambridge had in the Nonprofit Quarterly.... Ruth McCambridge’s December 5th article on the Nonprofit Quarterly’s Nonprofit Newswire page, “Donors Give LESS When More Analytic Say Researchers,” is certainly provocative; but it misses a serious point and could give donors, both large and small, the wrong impression. Reviewing a recent Boston Globe article, McCambridge reports that certain research supports the notion that “the more individual contributors think about their donation the less they are likely to give.”  This, McCambridge concedes, “of course, flies in the face of logic for those who encourage individuals to give more ‘wisely,’ recommending research about an organization’s financial ratios and outcomes.”   The article ends with the conclusion that “encouraging donors to give to the most efficient,…
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Why Outcomes?

The Outcomes Observer
On December 12th I will be presenting at the inaugural session of the Nonprofit Texas Leadership Institutes in Austin, sponsored by the Texas Association of Nonprofit Organizations and the Center for Community-based and Nonprofit Organizations of Austin Community College.  Preparatory to that event, Barry Silverberg, President of TANO, asked me to pen an article for the Institute’s first newsletter.  The following is that article   Why Outcomes? Why should the nonprofit sector change what it has been doing for well over 100 years?   That she was feeling pressured and under a tremendous strain was readily apparent: you could read it in the lines on her face and in her tired, tired eyes.  Not thirty days earlier the county executive had announced the unilateral cancellation of all contracts not deemed…
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